Competitive Intelligence Training                                           Course Outline

A 4-day Workshop on the Development of Cognition, Memory, and Emotional Quotient.

This course covers the essentials of learning and retaining new information. Competitive Intelligence Training is a cognition, memory, and emotional development workshop that will help participants become better at comprehending new and seemingly overwhelming details and at retaining information long-term.

Course Content:

This 4-day instructor-led course will expose participants to various cognitive tools that will sharpen their memory retention. Participants will learn how to effectively use learning strategies related to everyday functioning. They will learn to manage and process information more effectively while improving their learning comprehension and memory retention. There will be practical application exercises to monitor the participants’ progress.

This course has been tailored to suit the needs of Sales Representatives.


I. Information Processing Basics (Cognitive Enhancement)

A. The 3-Stages of Information Processing

    1. Encoding Information
    2. Storing Data in your Memory
    3. Retrieving Needed Information

B. Short-term vs. Long-term Memory

    1. The Sensory Stage: Perception
    2. The Limited Capacity of Short-term Memory
    3. The Unlimited Capacity of Long-term Memory

C. Memorizing vs. Understanding Information

    1. Repeating Information
    2. Repetition Exercise
    3. Questioning Information
    4. Connecting Information to Real-life Experiences
    5. Practical Application
    6. Assessment and Comparison

D. Mind, Body, and Memory

    1. Conditioning the Mind
    2. Building the Body
    3. Combining Mind and Body

E. Case Study: Memrise Language Learning

    1. How Memrise Works
    2. Applying Memrise in the Office
    3. Memrise Exercise

II. Comprehension and Retention Strategies (Memory Enhancement)

A. Association Strategies for Memory

B. Chunking Techniques

    1. Grouping Chunks of Information
    2. Finding Patterns in Information
    3. Organizing Information
    4. Chunking and Short-term Memory

C. Making Analogies

D. Paraphrasing Techniques

    1. Clause to Phrase (and vice versa)
    2. Quoted Speech to Indirect Speech (and vice versa)
    3. Active Voice to Passive Voice (and vice versa)
    4. Change to Synonyms
    5. Change to Word Forms

E. Visual Memory Training

    1. Commercial Memory Game
    2. Who’s Missing Exercise
    3. Do You Remember Activity

F. Organizing Techniques

    1. Ordering Information
    2. The Funnel Approach
    3. Meaning and Association Format
    4. Organization Exercise

G. Mnemonic Memorization Techniques

III. Emotional Development (EQ Enhancement)

A. Stress Management

    1. Stress vs. Eustress
    2. Factors of Stress
    3. Relaxation Techniques
    4. Self-Control and Relaxation

B. Emotional Awareness

    1. Personal Archetypes Evaluation
    2. Action and Affirmation
    3. Positive Thinking and Confidence Building

C. Nonverbal Communication

    1. The Value of Correct Posture
    2. Projecting Composure and Demeanor
    3. Self-empowerment through the New York Walk

D. Dealing with Challenges

    1. Setting Goals: Leadership Assessment
    2. Assertiveness Training
    3. Effective Communication Tools
    4. Choosing the Right Words

E. Emotional and Mental Re-enforcement

    1. Personal Credo and Action Plan
    2. Re-enforcement Strategies for Growth
    3. Daily Mental and Emotional Exercise Routine
    4. Self-Assessment Tools
    5. Motivating and Inspiring

IV. Workplace Application (EQ-IQ Balance)

A. Workplace Introduction

    1. Why Organizations Fail
    2. Causes of Chaos
    3. Organization Problem Analysis

B. IQ-EQ Models

    1. IQ-EQ Diagnostic
    2. Myths on IQ and EQ Concepts

C. Work Performance Essentials

    1. Components of an Ideal Performance
    2. Instruments in Measuring Work Performance
    3. Common Work Performance Gaps
    4. Relationship between IQ-EQ and Work Performance

D. Team Management and Team Effectiveness

    1. Harnessing Multiple Intelligences at Work
    2. Group Dynamics
    3. Diversity and Conflict Management
    4. Changes & Crisis Management
    5. Problem-Solving and Decision Making

E. Concept of Self-Managed Teams

    1. Addressing Challenges and Barriers
    2. Celebrating Team Milestones
    3. The Balanced Team
    4. Sustainability Mechanism: Emo-Circle Concept

Course Duration:

30 hours



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