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Benefits of Corporate Social Responsibility

TalkShop corporate social responsibilityPublic relations has taken a turn for the better with corporate social responsibility (CSR). Today, companies realize that they can no longer operate on just profit alone. At stake is their reputation that needs to be built more meaningfully in the face of social, economic, and environmental issues that confront the world. Sheila Viesca, TalkShop CEO explains, “Doing good benefits a company that aims to demonstrate accountability to the community it serves. A company that respects people, communities, and the environment will in turn be respected and patronized.

How does CSR benefit a company? Viesca enumerates:

1. Employees feel proud about their company enjoying a good reputation. Turnover rate is slow in this case.

2. Customers feel more satisfied, knowing that purchases allow them to share in the good work.

3. Companies enjoy better positioning with the value added service to a good cause.

4. Organizations enjoy good publicity.

5. Companies attract a greater number of investors.

Engaging in CSR benefits all concerned – the company that enjoys cost-savings and good reputation, the public that continues to have better choices, and the community that ends up being defined by values-oriented endeavors.” Viesca adds, “Corporate social responsibility helps its society become more sustainable and the world a better place to live in. This is the best way a company can show authentic leadership.

www.talkshop.ph | (632) 894 5588 | “Influential Leadership, Management & Leadership Skills Training

Posted by TalkShop
Sheila Viesca, TalkShop CEO and Director of Communication, took up Bachelor of Arts in Literature, pursued Master's degrees in Entrepreneurship and Economics, and completed her Doctorate in Applied Cosmic Anthropology. She designed the Philippines' Language Competency Benchmark for the Department of Education and pioneered Integrated Language Teaching (ILT) in workshop designs and corporate communication training. You can follow her on Facebook, Youtube, Twitter, LinkedIN

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