Fortifying Communication to Foster the Coaching Culture



Fostering the coaching culture means fortifying the communication skills of individuals and teams.  Thankfully, the beauty in learning effective communication is that it applies to anything that matters to you in life.  It can establish and improve your personal and professional relationships.  It creates harmony and fosters cooperation.  It can help you achieve your goals and it can minimize the hurdles that come with dealing with people. The positive results can help further your career and make you one of the well-loved at work and at home.  How does one start on this success track?


light-bulb-1002783_640First, to be an effective communicator,   be mindful of the basic questions – The 5-W’s and 1-H:

(1) WHAT do you want to achieve? What is the message you want to convey?

(2) WHY? What is your purpose? Is it to inform, to educate, to persuade, to entertain, to connect? They can also be intertwined.

(3) WHO do you want to talk to?

(4) WHERE will you be conducting or communicating the message?

(5) WHEN  is the time to deliver the message? What is the occasion?

(5) HOW will you convey your message? What tools and means do you intend to employ?






To aid you further, take note of the following tips:

(1) Effective communicators understand their audience.

A good grasp of how the audience behaves and thinks is half the battle won. Your content and manner of speaking must adjust to WHO you are dealing with.

A good communicator recognizes that personal or professional interactions must foster stronger ties and connections. People skills are developed by having a genuine desire to always want to understand where people are coming from. When people feel you understand them, it is easy to solicit their cooperation towards the attainment of common goals.

(2) Effective communicators know what motivates people, especially their specific audience.


Why do you think advertising works? It is because within 30 viewing seconds, ad people know what hot buttons to push! By knowing the sweet spots, you can and you will connect. Find the common ground, a common interest; Tap into shared ideals and aspirations. Doing these will lower audience’s initial resistance and will make them receptive to what you are conveying.

And by the way, do not be frugal in showing gratitude to people around you for their efforts. Develop the habit of seeing each of them as individuals worthy of recognition. While you would expect people to deliver as they are tasked, a kind word of recognition will do wonders in further bringing out the best in them.

(3) Effective communicators adjust to the need of the moment and varied considerations.

Have you experienced situations when you wished the outcome were different and if you only knew better, you would have handled those situations differently? Just how can you motivate people? How do you deal with resistance? How can you diffuse a tense situation? These are skills that can be learned. (Watch out for separate article on this topic).  By learning these skills, you get to adjust and readjust to situations, especially the sticky ones.  For whatever style applied, the sacred rule is to never let your emotions get the better of you. If you do, you are shutting off the ability to listen and remain connected. A defensive stance will only fuel resistance for both ends.

Dealing with your family (whether your spouse, your children or relatives) and dealing with people in your profession (whether superiors, subordinates, clients and colleagues) will require the same skills in communication. Develop the mindful effort and apply constant practice until it becomes YOU.


No doubt, we are all “work-in-progress” in being effective communicators. The great news is that there is no limit to what we can learn and improve in ourselves.  And in doing so, we find our voice and our path to more opportunities to become more and give more, whether it is in communicating with individuals, a team, or ourselves.

TalkShop offers a variety of programs in communication and coaching.  Visit www.talkshop.ph to learn more and call (632) 894 5588 to experience the beauty of discovering your voice, reaching out to others, and communicating your amazing potentials.


Posted by TalkShop
Sheila Viesca, TalkShop CEO and Director of Communication, took up Bachelor of Arts in Literature, pursued Master's degrees in Entrepreneurship and Economics, and completed her Doctorate in Applied Cosmic Anthropology. She designed the Philippines' Language Competency Benchmark for the Department of Education and pioneered Integrated Language Teaching (ILT) in workshop designs and corporate communication training. You can follow her on Facebook, Youtube, Twitter, LinkedIN


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