How to Create an Authentic Personal Brand


People are working on their personal branding to position themselves better. LinkedIn profiles advertise expertise, while other social media avenues provide personal insights and branding for individuals and companies. What defines branding? How important is it? Is self-promotion sufficient for one’s personal branding?

Sheila Viesca, TalkShop CEO, clarifies, “Personal branding is about packaging your trademark – your expertise, strengths, and values. It does not begin nor end with promoting oneself. It is a work in progress, requiring the determination to improve on the values you commit to deliver. This calls for self-awareness, dedication to action, and accountability.
How does one impart his personal branding? Viesca answers, “Through your relationships with people around you – your family, staff, associates, and friends. It is your character and how you regard people that will earn their trust and respect. Branding is all about living a positive leadership style. In the end, one has to strive towards the desired qualities of his brand. It requires much work to manage one’s brand, but it is worth it.”

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

TalkShop, the leading ISO-certified training facility that is accredited with the Civil Service Commission trains professionals and teams to define their brand and serve as authentic leaders.

www.talkshop.ph (632)894-5588| Leadership, Management, Employee Engagement, Personality Development

Posted by TalkShop
Sheila Viesca, TalkShop CEO and Director of Communication finished her bachelor degree in Literature, masters in Entrepreneurship, and doctorate in Applied Cosmic Anthropology. She designed the Philippines' Language Competency Benchmark for the Department of Education and pioneered Integrated Language Teaching (ILT) in workshop designs and corporate communication training. You can follow her on Facebook, Youtube, Twitter, LinkedIN, and Google+


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