How to Guarantee Repeat Business

TalkShop repeat business tipsBusinesses realize that 80% of their income comes from 20% of their loyal clients. Hence, it is imperative to cultivate a solid relationship with them. In the long run, winning repeat business turns out more cost-efficient than generating new ones.

Sheila Viesca, TalkShop CEO informs, “It makes good sense to enhance the relationship with existing customers by making them feel appreciated. This is after-sales service that a business should pursue through small but significant acts that sustain the connection.” Towards this, Viesca shares the following suggestions:

1. Thank customers for their business with a card or e-mail.

2. Send a postcard occasionally to stay in touch. Update them of developments and new offerings.

3. Pay a visit that will make a good impression in this time of impersonal, digital communication.

4. Return phone calls and answer e-mails promptly.

5. Send birthday and Christmas cards. Tokens for Christmas make them feel special.

6. Make realistic promises and meet or exceed expectations.

7. Share information that will benefit your customers.

8. Provide solutions. Let clients feel the strong partnership.

Besides the repeat business, satisfied customers pass on the word, creating a ripple effect that does not cost anything.Keep customers happy and repeat the business with them by making an emotional connection, while delivering consistently on quality,” reiterates Viesca.

TalkShop, the leading ISO-certified training provider has in place Sales Academy, its answer to outmoded sales programs. TalkShop positions customer service as the best salesmanship practice that sets the premium on personalized service and memorable experiences to win the sale.


image source: starcentralmagazine.com

Posted by TalkShop
Sheila Viesca, TalkShop CEO and Director of Communication, took up Bachelor of Arts in Literature, pursued Master's degrees in Entrepreneurship and Economics, and completed her Doctorate in Applied Cosmic Anthropology. She designed the Philippines' Language Competency Benchmark for the Department of Education and pioneered Integrated Language Teaching (ILT) in workshop designs and corporate communication training. You can follow her on Facebook, Youtube, Twitter, LinkedIN


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