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How to Promote the Right Corporate Image

TalkShop right corporate imageThe image of the company reflects its professionalism and the quality of service it offers. Thus, promoting the right corporate image is both important and critical. It is not easy to build a good reputation, and yet it can start very smoothly with you working on how best your customers will see you.

The image of the company can spell its credibility or lack of it. You don’t want to be talked about just for the sake of it. After all, publicity is only good if it is going to add value to the business. If you want your potential customers to believe that your brand is the best in the industry, you have to focus on promoting the right corporate image.

How familiar are customers to your business? Do your customers get to talk about how they enjoy getting the service from you? Do they proudly refer you to their partners? Having a positive corporate image is one, being able to promote it is what opens doors to endless business opportunities.

Building an impressive and positive reputation is one important goal of any success-driven company. This is the first crucial step to make a name in any industry. The next step is to promote this right positive image. Doing this makes it easier to stand out and attract the right customers who will drive more business to your company.

TalkShop, the leading training institute for personal effectiveness and corporate excellence, has served the requirements of many leading firms in raising team and management awareness to build, sustain, and promote the right corporate image. TalkShop recommends the ways for companies to promote the positive corporate image on their own:

1. It is all about the customer.

It is good that the employees know the company direction. But it does not stop there. The vision and mission, as well as values of the organization, must be known to all stakeholders, customers included. There is a reason successful firms invest in communications and signs that are customer-focused. Articulate your company direction in your collaterals, business correspondences, and even meetings with both internal and external customers.

2. Make good use of social media tools.

Build your customer base and regularly connect with them by being present in the social networking scene. Create your company account and get your customers involved with the activities of your firm through relevant updates on your services and intelligent recommendations on matters they normally seek your help in.

3. Contribute to your community.

Find ways to give back to your community. This can be through fund-raising, campaigns, donations, membership in socio-civic groups, partnership with firms who are interested to bring appropriate assistance to select groups in your community.

4. Get your brand known.

Sponsor events, submit articles to major publications, build your marketing campaign, and if appropriate guest on radio and TV. It pays to get your brand known by your target clients.

5. Speak to people about what you do.

Organize talks and informative sessions that will get people acquainted with your brand and services. Attend networking events, learn to listen to what others do, and you will be surprised how interested they will be in turn to know more about your business. Join forums where you can interact with both sellers and buyers.

Promoting the right corporate image will draw potential business to you, and it also helps in retaining your loyal customers. As you continuously upgrade your corporate image and observe excellence in what you do, constantly reach out to your customers. Learn more about corporate image enhancement and how to promote yourself to your target customers by calling your TalkShop Consultant at (632) 894 5588. For more details, visit www.talkshop.ph.

Posted by TalkShop
Sheila Viesca, TalkShop CEO and Director of Communication finished her bachelor degree in Literature, masters in Entrepreneurship, and doctorate in Applied Cosmic Anthropology. She designed the Philippines' Language Competency Benchmark for the Department of Education and pioneered Integrated Language Teaching (ILT) in workshop designs and corporate communication training. You can follow her on Facebook, Youtube, Twitter, LinkedIN, and Google+

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