In Social Media, It is All About Context


Content is king in the Age of Information.  As such, almost everyone aims to establish a presence in Social Media. But not all content is read. There is great information out there, unread because marketers are not able to engage their audience. Sheila Viesca, TalkShop CEO, explains, “Content alone does not drive the success ofa website. Content management is crucial to simplify and enrich the online experience of visitors, to engage them, and keep them coming back for more. It is context that converts the experience to sales, shortens turnaround time, and drives revenues. Viesca offers these tips for Social Media marketers:

  1. Use your analytics. This offers a rich resource to know more about your readers and what they like.

  2. Know which device is often used by majority of your audience and adapt accordingly

  3. Enhance the quality of each interaction by determining your purpose. If you are selling products/services, ensure the experience is as quick and easy as shopping in reality.

  4. Offer variety and relevance in posting information.

  5. Reply to your readers, and make the engagements meaningful.

  6. Find creative ways tokeep conversations going.


“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.”-   Don Crowther

www.talkshop.ph, (632) 8945588 | Social Media Language Training, Technical & Content Writing, Creative Writing


Posted by TalkShop
Sheila Viesca, TalkShop CEO and Director of Communication, took up Bachelor of Arts in Literature, pursued Master's degrees in Entrepreneurship and Economics, and completed her Doctorate in Applied Cosmic Anthropology. She designed the Philippines' Language Competency Benchmark for the Department of Education and pioneered Integrated Language Teaching (ILT) in workshop designs and corporate communication training. You can follow her on Facebook, Youtube, Twitter, LinkedIN


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