Personal Branding: Bringing Out the Best of What You’ve Got (Part 1 of 2)


It is ironic that while effective branding in products makes you see the value of inanimate objects, people hardly apply the principles of effective branding on themselves. Brand character, personalities and promise are given to brands to establish connection with people and to make the products relevant to the right audience. Through personification of brands, products cease to become inanimate objects but become “beings of value.”If principles in branding could be applied to inanimate objects, shouldn’t it be easy for people? 

Unfortunately, while much planning and strategizing are done for products, people seldom apply it on themselves. 




Unknowingly however, being unique individuals, every person has, in a manner of speaking, t

heir under-utilized personal branding .There is lack of conscious effort to know our respective characters and yet these come handy in various circumstances.  Check among your network: Who is the friendliest? The toughest? The most positive? The fearless? The most loving? The most dependable? For sure, these faces that flash in your mind are the same people that you would want on your team for any eventuality.

The question is,“What comes to mind when people speak about you?” Would people want you to be part of their team? If you were to write your own epitaph, what could be on it? What best traits will you highlight that would make others say,” Yes, it is so you!” Go ahead…Do a self-evaluation and also survey among your friends and loved ones. Make a conscious effort to know your strongest and weakest suits.




Now, take stock of who you are, what you have, what your potentials are. You see, personal branding is important, without you realizing it.  More often than not, you are selling yourself for you are your own front liner.  Don’t you have ideas and aspirations that you want others to embrace? Propositions that you want approved? Arguments  to win? Points of discussion  to carry out? Thoughts and feelings to convey? Hopes that warrant empathy? In all these, you are campaigning for YOU  to get the results YOU want.


Personal branding is about you, how you make full use of what you are all about. Together with this is your self image.  It is your idea of yourself that others would connect with.  Self-image is also about enhancements.  There is always room for improvement.  We simply have to constantly work on being the better version of ourselves. For instance, if you are shy and find it difficult to relate with others. Take baby steps. Volunteer in school, church or small organizations that interest you.  Level up on being the “Mary and Martha” in your small group by showing initiatives that would make others appreciate your efforts.  Take hobbies that will make you want to talk about your passions. The possibilities are endless. Keep on trying to see the best in you for it will naturally show. Reach out as you discover more about your abilities.


Be yourself. Love yourself. Improve yourself and love further.  Share your talents.


TalkShop  empowers individuals and leaders to bloom to their full potentials and be the best of who they are.  Enrol today for your customized personal branding upgrade in communication, personality, salesmsanship, and leadership.

Call us at (632) 894 5588  for your free evaluation.  For more information on our program offering, log on to www.talkshop.ph



Posted by TalkShop
Sheila Viesca, TalkShop CEO and Director of Communication, took up Bachelor of Arts in Literature, pursued Master's degrees in Entrepreneurship and Economics, and completed her Doctorate in Applied Cosmic Anthropology. She designed the Philippines' Language Competency Benchmark for the Department of Education and pioneered Integrated Language Teaching (ILT) in workshop designs and corporate communication training. You can follow her on Facebook, Youtube, Twitter, LinkedIN


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