Why the Ending Matters


TalkShop launches TalkMasters, a venue for public speaking students and speech leaders who aim to consistently level up. What usually happens when one is assigned to deliver a speech is to go crazy about crafting an impressive beginning.  What many do not realize is that planning the ending matters more than conceptualizing the beginning or middle part of the speech.

Anyone who has been exposed to public speaking knows that a good speech must end strongly.  After all, the best speeches of all time have lived on because of the last lines that defined the speaker’s legacy as they were articulated by different groups and generations again and again.

TalkShop trains TalkMasters. They are the motivators, teachers, sales professionals, entrepreneurs, leaders who have shaped their industry, defined their niche, made a difference.  TalkShop, pioneer of Integrated Language Teaching, shares the techniques of successful TalkMasters who have learned to end their speech presentations with a bang.

downloadHow can one be an excellent speaker?  How does one deliver a game-changing speech?  Always plan your speech by beginning with a powerful conclusion.  It is then followed by the details in the body of the speech.  This is when the audience is informed of  what they need to know.  This is a good preparation for the call to action.  Driving the final point home requires that the speaker is clear about his purpose which should be evident in the entire speech.

TalkMasters are trained to identify their purpose for speaking.  This exercise serves as the anchor to keep their message consistent as they navigate through their talk and connect the different ideas creatively.

One tool that serves TalkMasters is effective transitions  which link the different points to one another. The audience can grasp the ideas of message when they are clued into it through relevant transitions.  This part of the speech, when taken for granted, can make incoherent an otherwise consistent message.

The ending of a great speech is determined by the speaker based on his message and the profile of his audience.   It can be a simple line that summarizes all the details of the speech, a story or a poem that compliments the theme, or a repetition that deepens the message.

Anyone who has delivered a speech understands why the ending matters.   This is the part when the speaker leaves the audience breathless and wanting more.  The end of the talk is the most remembered part of the speech and the one that stirs emotions.  The ending should be powerful enough to make an audience move, follow, or think.

Next time you have a speech to deliver, plan the ending first.  It is especially important to focus on wrapping up the talk with strength and power.  Whatever you intend to say, it should be perfectly clear to you how you are going to convey the same in the end.




Posted by TalkShop
Sheila Viesca, TalkShop CEO and Director of Communication, took up Bachelor of Arts in Literature, pursued Master's degrees in Entrepreneurship and Economics, and completed her Doctorate in Applied Cosmic Anthropology. She designed the Philippines' Language Competency Benchmark for the Department of Education and pioneered Integrated Language Teaching (ILT) in workshop designs and corporate communication training. You can follow her on Facebook, Youtube, Twitter, LinkedIN


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