Many consumers spend much of their day online; they search for deals, make purchases, and read reviews about products and services. Most of the time, this takes place on social media—the networks that allow them to interact with their friends and fellow consumers; other individuals they can get opinions and advice from.

How can you use social media to your advantage and reach your potential customers in the most effective way? This course will teach you the “language” you can use online to help build your brand, interact with your target audiences, and establish a relationship that will create brand loyalty.