Internal Communication Planning

Is the company running on the right path? How is it adapting to current market trends or preparing for the future? Are all employees properly utilized and are they happy? Is everyone working towards the same goal? Is that goal still relevant?

Big companies comprised of multiple departments often face the challenge of managing the organization and all of its people under a unified structure. That’s because they oftentimes think only of their team, and forget how other groups within the company fit into the picture. This leads to a lot of confusion, miscommunication, and wasted time. Our Internal Communications Planning program can help you address these matters, by teaching you how to put order back into your processes.

Who this is for:

Company executives and managers

What you will learn:

  1. How to construct an Internal Communications Plan
  1. How to analyze the flow of communication throughout the organization
  1. How to implement strategies for improved communication in the organization

Benefits:

  1. A more structured organization with clear definition of roles and responsibilities
  1. An advanced plan that will help the company create a strategy in order to meet each milestone
  1. Motivated and inspired personnel

Methodology:

TalkShop uses Integrated Language Teaching. This means 30% of the course is comprised of facilitator-based discussions while 70% is dedicated to an interactive learning experience through:

  • Practical Role-play Scenarios
  • Guided Communications Planning Activities
  • Individual and Group Presentations
  • Open Fora

Course outline:

I. Situation Analysis and Background

A.    The Communication Process

B.    Cross-Departmental Impacts

C.    Internal Systems

II. Quantifiable Objectives

A.    Increasing Awareness

B.    Specifying Goal Statements

C.    Using Objective Frameworks

III. Target Impact and Scope

A.    Message Impact for Stakeholders

B.    Knowledge Management

C.    Establishing Territories

IV. Key Messages

A.    Identifying Communication Needs

B.    Introducing a New Benefit Plan

C.    Restructuring a Division

V. Strategies and Tactics to Meet Goals

A.    Restructuring a Division

B.    Scheduling Meetings

C.    Online Communications

D.    Surveys for Q&A

VI. Responsibility and Accountability

A.    Assigning Responsibility

B.    Assigning Accountability

C.    Buying in Commitment

VII. Budget and Measurement

A.    Identifying Resources

B.    Development of Communication Materials

C.    Documenting Costs

D.    Measuring Effectiveness

E.    Maintaining the “Living Document”

Course duration:

20 hours

 

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