I. Grammar and Writing Review
- Rules and Exceptions
- The 12 Tenses
- Punctuations
- Avoiding Redundancies and Superfluities
- Effective Writing Styles
II. Beginning your Article
- Finding your Message
- Adding C.R.E.A.M. to your Writing
- Contrast
- Rhyme
- Echo
- Alliteration
- Metaphor
- Developing a Powerful Line
- Turning Powerful Lines into Powerful Questions
- How to Make Attention-grabbing Headlines
- How-to Articles
- List Posts
- Evoking Emotion
III. Powerful Introductions
- Using Powerful Questions
- Anecdotes and Short Stories
- Keeping it Personal
- Using Sentiment and Empathy
- Referring to Recent/Historical events
- Compelling Statements
- Jokes and Humor
- Humorous Introductions
- Light Self-deprecation
IV. Structuring your Article
A. P.R.E.P. Method
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- Point
- Reason
- Example
- Point
B. Past, Present, Future Method
C. Cause, Effect, Remedy
D. Before, the Event, the Result
E. Local, State, Federal
F. Good, Bad, Indifferent
G. Pros, Cons, Decision
V. Persuasive Tools and Techniques
A. Positive Phrasing
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- Using Tag Questions
- Phrasing for a “Yes”
B. Writing in Second Person
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- Involving the Reader
- Proper Use of the Word “You”
C. The Nine Laws of Persuasion
D. Words that Trigger Emotions
VI. Concluding your Article
A. Stating the Importance
B. Synthesize, Don’t Summarize
C. Redirect the Readers
D. Create New Meaning
E. Conclusion Strategies
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- Echoing the Introduction
- Challenging the Reader
- Looking to the Future
- Posing Questions
- Calling to Action
VII. Article Writing and Revisions
A. Identifying Structure and Relevance
B. Polishing Intro and Conclusion