Newsletter Writing                                                                      Course Outline

Newsletters are a corporation or institution’s way of unifying all of its members. It keeps everyone up to date with important announcements from executives, the goings in every department, and other milestones achieved. Whether you want to produce a printed newsletter or an online version, our Newsletter Writing course will teach you how to develop one that will perfectly meet your organization’s objectives.

Who this is for:

Corporate communications professionals and other employees or members who want to create a newsletter for their business or organization.

What you will learn:

  1. How to start the process of newsletter development and apply the pertinent steps to execute a newsletter
  1. How to continue practicing their skills in writing different types of articles
  1. How to apply the rules of grammar in newsletter writing

Methodology:

TalkShop uses Integrated Language Teaching. This means 30% of the course is comprised of facilitator-based discussions while 70% is dedicated to an interactive learning experience through

  • Practical Writing Techniques
  • Guided Newsletter Writing Activities
  • Individual Presentations
  • Application of  Newsletter Writing Strategies
I. Grammar and Writing Review

A. Rules and Exceptions

B. The 12 Tenses

C. Punctuations

D. Avoiding Redundancies and Superfluities

E. Effective Writing Styles

II. Beginning your Article

A. Finding your Message
B. Adding C.R.E.A.M. to your Writing

    • Contrast
    • Rhyme
    • Echo
    • Alliteration
    • Metaphor

C. Developing a Powerful Line
D. Turning Powerful Lines into Powerful Questions
E. How to Make Attention-grabbing Headlines

    • How-to Articles
    • List Posts
    • Evoking Emotion

 III.  Powerful Introductions

A. Using Powerful Questions
B. Anecdotes and Short Stories

    • Keeping it Personal
    • Using Sentiment and Empathy
      1. Referring to Recent/Historical events
      2. Compelling Statements
      3. Jokes and Humor
        • Humorous Introductions
        • Light Self-deprecation

IV. Structuring your Article

A. P.R.E.P. Method

    • Point
    • Reason
    • Example
    • Point

B. Past, Present, Future Method

C.  Cause, Effect, Remedy

D. Before, the Event, the Result

E.  Local, State, Federal

F. Good, Bad, Indifferent

G.  Pros, Cons, Decision

 V. Persuasive Tools and Techniques

A. Positive Phrasing

    • Using Tag Questions
    • Phrasing for a “Yes”

B. Writing in Second Person

    • Involving the Reader
    • Proper Use of the Word “You”

C. The Nine Laws of Persuasion

D. Words that Trigger Emotions

VI. Concluding your Article

A. Stating the Importance

B.  Synthesize, Don’t Summarize

C. Redirect the Readers

D. Create New Meaning

E.  Conclusion Strategies

    • Echoing the Introduction
    • Challenging the Reader
    • Looking to the Future
    • Posing Questions
    • Calling to Action

VII. Article Writing and Revisions

A. Identifying Structure and Relevance

B.  Polishing Intro and Conclusion

Course duration:

20 hours

 

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