From Tour Guides to Tourism Ambassadors: Why Communication Defines ASEAN Readiness in Philippine Tourism
By Dr. Sheila Viesca Executive Summary As the Philippines assumes a more visible leadership role within ASEAN, tourism is no longer simply a sector of economic activity—it is a platform for national representation, regional integration, and global perception. ASEAN, with nearly 700 million people and one of the fastest-growing economic regions in the world, is […]
