How Essential is Business Communication?

TalkShop business communication tipsAny organization aims to send the right message and project the right image. Indeed, communication is always handled with great care. It is treated as part of corporate branding which should be consistent with the company’s values.

Sheila Viesca, TalkShop CEO explains, “A company’s communication materials should be aligned with its mission, vision, and values. Plans and decisions see fruition through content that has to be crafted with precision, considering both form and substance. This is why it pays for any organization to have a standardized business style that defines its values.

Viesca enumerates the ways business communication serves a company in good stead:

1. Powerful images and messages are used in Marketing Communications to broaden client base and build relationships.

2. Efficient handling of communication through messages and feedback show an engaged and productive work staff.

3. Forms of business communication such as the newsletter, surveys, emails, provide the opportunity to provide updates on developments, to build reputation, and to contribute to strong relationships.

4. Effective communication can resolve conflict.

5. Internally, communication can set into place a healthy workplace and build strong teams.

6. Business communication requires workers to check on the tenor, tone, and relevance of content using standard form of Business English.

TalkShop, the leading ISO-certified training facility helps companies craft its business communication style, and trains teams to carry these out to exacting standards.


image source: katiegaypattersonblog.wordpress.com

Posted by TalkShop
Sheila Viesca, TalkShop CEO and Director of Communication, took up Bachelor of Arts in Literature, pursued Master's degrees in Entrepreneurship and Economics, and completed her Doctorate in Applied Cosmic Anthropology. She designed the Philippines' Language Competency Benchmark for the Department of Education and pioneered Integrated Language Teaching (ILT) in workshop designs and corporate communication training. You can follow her on Facebook, Youtube, Twitter, LinkedIN


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